Project · AT&T
Unifying fragmented sign-in experiences into one cohesive, streamlined identity system across nine platforms.
The Challenge
Over the last 15 years, AT&T has acquired many companies ranging from telecom to media. With those purchases, they continued to let the acquisitions keep their unique authentication experiences.
Since the purchase of Time Warner, AT&T realized a tremendous burden of too many different authentication experiences, conflicting user ID and password rules, and the general burden of maintaining a sprawl of backend systems.
Design Technology was tapped to help solution, and our team got right to work.
The Solution
Our team worked across the entirety of AT&T products and services to bring a cohesive and streamlined authentication system.
We designed the experience to work on 9 different platforms including desktop, mobile, iOS, Android, Roku, Apple TV and more.
As of May 2020, 100% of web traffic goes through the new authentication experience, with other platforms to follow.
Why It Mattered
Before
Each acquired brand carried its own sign-in patterns, visual language, and password rules which left customers to navigate a patchwork of disconnected experiences.
Wireframes
We mapped a single, consistent authentication flow that could flex across every product and platform while honoring shared identity rules.
Platforms
Designed to scale across desktop, mobile, and television, including iOS, Android, Roku, and Apple TV.
Mockups
A selection of final screens from the unified authentication system.
Happy to talk through the process, tradeoffs, and what I'd do differently.
